Course Name Online Marketing & Social Media Workshop 1 - Your Online Presence
Course Date 12/10/2017
Course Description



Is your organisation being seen 24/7? It might be time to think about your online marketing and social media presence.

Your online presence is now more important than ever. With over 1.8 billion people active on social media, aged care and community care providers must start leveraging this communication channel to connect with their audience and stay ahead of their competitors.

This series of workshops, presented by experienced marketing consultant Sherryn McBride, aims to present attendees with practical insights into the digital marketing opportunities relevant for Aged Care businesses. You will walk away having learned about:

  • How the digital presence has changed the way we do business

  • Why content marketing works in today’s market.

  • How to attract and engage customers in the virtual world.

  • Best ways to use social media for your business needs, and how to create, curate and share great content.

  • How to think like Google to get more targeted traffic to your website.

  • Tips for both beginners and seasoned users.

Don’t miss this opportunity to network with others in the industry who are facing the same challenges as you. Spaces are limited, so ensure you secure your spot early to avoid disappointment.

This 4-part series of online marketing and social media can be completed as stand-alone sessions or as a full program. The benefit of completing the 4 workshops will be the continuous learning and the opportunity to go through the program with like individuals in the industry, forming the basis of an ongoing informal network of support.

Workshop 1:  Your Online Presence 

Do you know how your organisation’s online presence compares to others? Are you providing the right information for maximum return? 

What you will take away from workshop 1:

  • What functionality/interactive features makes a website user friendly and Google credible

  • Simple organic search engine optimisation you can do yourself to improve your rankings

  • Why content marketing works in today’s market.

  • How to think like Google to get more targeted traffic to your website. 

About the Presenter

Sherryn McBride is on a mission to get Perth businesses noticed, remembered and referred through their marketing and customer services activities. A freelance marketing consultant, industry speaker, workshop trainer and author, her knowledge is drawn from 30 years managing state branches for national and multinational corporations. 

An advocate for lifelong learning, Sherryn delivers workshops, talks and mentors for industry associations, membership groups, Curtin University’s Centre for Entrepreneurship, Local Government Authorities, the Small Business Development Corporation, Chambers of Commerce and Local Business Centres around WA.


Venue: Bendat Parent and Community Centre, 36 Dodd Street, WEMBLEY
Time: Each session from 9am – 12.00pm (registrations from 8:30am)
Cost: $150 per session or $400 for all 4 sessions (members)          
           $270 per session or $800 for all 4 sessions (non-member)

If you would like to attend all 4 workshops, please email to register.